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PWW Worldwide Enterprise
2020-04-30 00:40:17
Prime is defined as the beginning of something. In our context, PRIME represents Project Woodworks’ effort to introduce the masterpiece watch collection that set to become the cornerstone for the brand. We revisited our previous watch collections and identified the area of improvements. The watch-design process is given utmost attention in order to bring together classical elegance and quality excellence for the watch. PRIME Collection is designed to be thinner, sturdier, more durable, and allow one to express the prime version of themselves. To truly immerse the Malaysian’s essence into the watch, we took inspiration from one of the pride of Malaysia – the Petronas Twin Towers. The Sunray Black dial draws inspiration from the beautiful night view of the Twin Towers, and matched with classic gold and silver hands that showcase sophistication and confidence. Project Woodworks Prime Collection is designed to be easily interchangeable with the NATO strap mechanism, available in 14mm or 20mm strap sizes. The core of the watch is powered by CITIZEN MIYOTA quartz movement that proves to be precise, efficient, and reliable.