PURWAKANTHI.CO By Adi S

PURWAKANTHI.CO is an Indonesian label based in Surabaya - East Java, offering collections designed for everyone—women and men, adults and children alike. The name "𝗣𝗨𝗥𝗪𝗔𝗞𝗔𝗡𝗧𝗛𝗜" is derived from Sanskrit, signifying a succession of triumphs where one success follows another.

Our designer, 𝗔𝗱𝗶 𝗦𝘂𝗳𝗿𝗶𝗮𝗻𝘁𝗼, began his career as a professional makeup artist in 2008. In this role, he frequently took the initiative to sew the kebayas or bridal gowns himself. This experience paved the way for the official launch of "𝗣𝗨𝗥𝗪𝗔𝗞𝗔𝗡𝗧𝗛𝗜.𝗖𝗢" in 2022, followed by our debut on the fashion stage in 2023.

Building on the success of that inaugural show, we have since participated in fashion events across Surabaya, Yogyakarta, Jakarta. and abroad like Bangkok and Malaysia.

Collection Name: The Legend of the Koi Fish : A Fascinating Tale Unveiled
The legend of the Koi fish finds its roots in ancient Chinese mythology, where it is said that a group of courageous Koi fish swam upstream against the powerful currents of the Yellow River, eventually reaching a waterfall known as the Dragon Gate. Despite the daunting obstacle, the Koi persevered, and those who successfully leaped over the Dragon Gate were transformed into powerful dragons—a symbol of strength, perseverance, and transformation.

From this ancient myth emerged the symbolism that surrounds the Koi fish to this day. In Japanese culture, the Koi is revered as a symbol of perseverance, determination, and courage in the face of adversity. Its ability to swim upstream against strong currents is seen as a metaphor for overcoming obstacles and achieving success despite the odds.

Moreover, the vibrant colors and distinctive patterns of the Koi hold deeper meanings. In Japanese folklore, each color is associated with different qualities: the red Koi symbolizes love and passion, the white Koi represents purity and innocence, the black Koi embodies overcoming adversity, and the gold Koi is a symbol of prosperity and wealth. Together, these colors come together to represent the journey of life, with its ups and downs, challenges, and triumphs.