The term “Creative Cultural Industry” was first coined in 2002, when creative power was employed to
promote a shift in the growth of the economy. With this, a high value, sustainable, and powerful
cross-industry integration was born, and became the new driving force of the world’s economic
growth. The range includes 13 main industries: construction, craft, design, antiques, fashion
design, music, performing arts, visual art, advertising, movies, multimedia, software, and TV
Asia is a land rich in creative cultural resources, yet it cannot flourish without the support for the creative community, an industrial transformation, and propaganda. Asia falls behind in all three parts as compared with Western countries who are far advanced in their creative cultural fields. However, in 2012, in a country in Asia, an organization with a mission to serve the hard workers of Asia’s creative cultural industry was born. Today, that organization is known as ArtistCommunity.Asia
To be Asia’s number one creative
To give economic power to the creative community, and to contribute to the development of the world and its inhabitants
A beginner’s mind
Innovate and Execute
Morality, Quality, Branding
4 wins: Client, Team, Creators, the World
“The success of a business is not measured by the height of its market position, but by the
of people who have won as a result of its birth.”
——————— Jeff Fan, founder of Artist Community Asia.
An Advertising graduate of UTAR in the year 2008, as well as a passionate 19 year-old handcrafter,
he threw himself into his craft with a dream to succeed as an artist. However, with only his
craftsmanship in creating beautiful things, and no knowledge in marketing, an originally profitable
venture quickly became a downfall in his crafting career.
Two years of selling his creations on the streets consumed his time and energy, earning barely enough to cover the rental for his stall. He tried promoting his craft online, and was met with cold disregard for his efforts. Friends and family watched from the sidelines, waiting for the day he would admit defeat and give up on his endeavours. Even so, he stubbornly believed he would one day be seen, as long as the product is extraordinary. He convinced himself that he has yet to succeed because he wasn’t working hard enough, or the product just wasn’t good enough, and worked harder than ever.
In three years, he had expended all his resources, and finally, exhausted the fire burning for his passion. His heart had died, and so was no longer able to create.
Realising that one cannot survive with just talent alone, he left the creative industry, and asked
himself, “How many people are there out there like me, with boundless talent, yet for the sake of
survival in this cruel world, had no choice but to bury their dreams with their own hands?
And he dove back into the world of Advertising, and practiced transforming businesses through branding and marketing. With six years of immersive practice under his belt, he gathered his own life experiences, networks, and resources, with a mission to contribute to those like him back in the day, those with dreams of making it in life through their art and passion.
With a new fire burning in his veins, he set out with a new mindset to support the survival of local art talents, and so empowering them to go after their dream life. He wrote three guidelines as the cornerstone for his business: To give economic value to creative culture, to create a unique in-house system, and to gain resources and to open sales channels.
And so birthed the ArtistCommunity.Asia today, with a vision to be Asia’s number one creative economic system.
Launched the first campaign that merged creative culture with brand content, and
with this campaign entered Taiwan’s
<Golden Pin Design Award>
Won Top 5 in Malaysia’s National Intellectual Property Award for two consecutive years.
The Founder developed more than 10 different patented product designs, and gathered resources (functional concept, printing, materials, sales channels, network, cashflow, mindset) in order to establish a foundation for ARC.